Dashboard | Apply weighting system per waves and different per 'country' (embedded data) | XM Community
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Hey Qualtrics team,

I'm working with a Dashboard for a Brand Tracker survey and want to apply a weight system.

With regards to this weight system, some comments:

  • It should be applied per waves
  • It also be applied based on 2 main different questions:
    • Gender (question Gender) and Age groups (variable CV_00_AgeGroups).
    • For some countries other questions can be applied: question 'City-suburb' and 'City of Residence' for those countries where we're requesting responses of people coming from different cities.
  • These questions should be applied independently, i.e. not combined as we don't know the exact percentage of these combinations, for instance male of 18-34 years in Berlin.
  • As described above, I want to apply different weights for the different countries we work with in this project (embedded data: 'country').

In the screenshots attached below, I've detailed an example of the weights that we want to apply for Germany (DE) and United Kingdom (UK). We want to do a similar exercise for the rest of countries: Spain, Italy, Poland, Greece and Ireland (as well as Germany and UK).

All data is under the same project and dashboard and I’d like to program a different weighting system per country to be weighted properly and results shown accordingly weighted per country based on their own weighting system. I have not found how to set up different weights system per country to be applied for the same dashboard. 

Thanks for your feedback.  

I would set up a custom metric in the CX dashboard for each country if they all have different weights. Here is an example of one of my projects where we are calculating an average value for “P” and “U” but they are weighted differently (you would likely need to to set your equation up a little differently than what I have shown below but wanted to provide you an example).

 

 


hey ​@kgillis, thanks for your feedback. I get your point but I’m trying to imagine how they should look like when it’s applied to my program and I cannot see it. Would you mind to explain with your example? Thanks!


In my example the highest anyone could score for each customer metric is a 1 (that is a 1 for P, a 1 for U, etc...). I have and additional customer metric where it takes the average of each of the aforementioned custom metric and providers an overall weighted score (again, my calculations are so for a max of 1). I think am able to display my results in widgets as percentages.

 

I may not be understanding exactly why you are wanting to weigh respondent demographics, can you shed some more light on this and then I may be able to further assist?


Thanks ​@kgillis. Basically what I want to achieve with the weighting process is to correct for imperfections in the sample that might lead to bias and other departures between the sample obtained (responses) and the reference population. For that reason, we’re considering 3 main questions:

  • Gender
  • Age groups
  • 3rd variable > In some countries is the distribution per city and for others how respondents live on the city center or the suburbs

At the end, what we want to achieve is that results of the sample obtained match more exactly with the general population we want to achieve.


Hi, 

 

Since its tracker survey, you might have history of data in the survey. Hope you have embedded data to differentiate.

 

Anyway, to apply weights based on country please follow this . You can apply question data as well as embedded data.


Hi ​@jbk thanks for the info, 

And yes, it’s a tracker survey and we have all the embedded data to differentiate all these waves.

With regards to ‘country’ what I see is that once I create a weight scheme for one country i cannot create a different one for another country, it seems all have to be done in just one step. 

 


Can you show how the country is displaying under weight scheme.


hey ​@jbk I’ve setup the ‘country’ as an embedded parameter - in this screenshot how it s shown in the survey project, but I guess it works the same in ‘dashboard’:
 

 


@VictorAV you can create multiple custom metrics - in this case I would create one for each country.


hey ​@jbk I’ve setup the ‘country’ as an embedded parameter - in this screenshot how it s shown in the survey project, but I guess it works the same in ‘dashboard’:
 

 

In dashboard you could pull all this information. Please check this, insert the country field under weights

https://www.qualtrics.com/support/vocalize/dashboard-settings-cx/vocalize-response-weighting/#SettingUpResponseWeighting


@VictorAV you can create multiple custom metrics - in this case I would create one for each country.

Hey ​@kgillis, thanks! would you mind to detail more this option? It’s been already mentioned before but I cannot figure out how to proceed. 


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